2019
Broadcast Platform Redesign
BBC & ITV
Creative Director & Product Designer
Creative Director
& Product Designer
20+ Years Experience
Shaping digital experiences for the world's most recognisable brands. I work at the intersection of design systems, user experience, and creative direction - turning complex challenges into elegant, purposeful solutions.
Expert-level proficiency across components, auto-layout, variables, and advanced prototyping — from wireframes to production-ready handoff.
Architecting scalable, token-based design systems that align design and engineering teams and maintain visual consistency across every touchpoint.
Translating user research and business requirements into intuitive interfaces that reduce friction, drive engagement, and deliver measurable outcomes.
Native mobile and cross-platform app design, balancing platform conventions with distinctive brand expression across iOS, Android, and responsive web.
Harnessing AI tools to accelerate ideation, generate rapid prototypes, and explore design directions at a pace that reshapes the creative process.
Setting the visual language and strategic vision for complex projects — leading multidisciplinary teams from initial concept through to final delivery.
Structuring design-led projects with clarity — defining scope, milestones, and resource allocation to keep ambitious work on track and within budget.
BBC & ITV
J.P. Morgan & RBS
Tesco & Vodafone
2017–Present
JP Morgan Chase
I began my career at J.P. Morgan designing mobile applications, and quickly progressed to become a UX lead in the investment banking space. Today, I lead the design team for the Global Corporate Bank, where I oversee a portfolio of internal platforms and client-facing applications.
2014–2017
Screenmedia
As one of the design directors at this Glasgow agency, my role was to enforce mobile and web UX best practices through all stages of the design thinking process. I provided clear creative direction and eventual sign-off on their outputs. Clients included RBS, Vodafone and UWS.
2012–2014
D8
D8 is commonly regarded as one of the best print and branding studios in the UK. I was tasked with building their digital division to transform them into a full-service agency. Working closely with their product team, I delivered creative and innovative solutions across a range of media.